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Your executive team is carrying the entire company on their shoulders—but who’s developing the next generation of leaders beneath them?

Even in today’s tough job market, your top performers still have options. More importantly, they’re watching how you invest in their growth. And if they don’t see a clear path forward, they’ll quietly disengage, leaving your current executives to burn out trying to fill the leadership gap.

The problem isn’t budget, even though 73% of leaders think meaningful development requires massive investment.

Here’s what I’ve learned and put into practice in my own leadership and with my clients: the most powerful development opportunities often cost exactly zero dollars.

  • Give them a stretch assignment outside their normal responsibilities.
  • Have them shadow a C-suite executive for strategic meetings.
  • Ask them to present to the board or lead a cross-functional initiative.

The difference between development and just piling on more work? Intention.

Without context, that “opportunity” feels like punishment. Your star performer thinks: “Great, more work with no extra pay.”

But frame it intentionally:

  • “I see executive potential in you, which is why I’m asking you to lead this.”
  • “This will give you visibility with senior leadership and stretch your strategic thinking.”
  • “I want you ready for the next level—here’s how we get you there.”

Same assignment. Completely different impact.

Development budgets do matter, and you should invest in your top talent. But those budgets are worthless without real opportunities to apply new skills. Before you say development isn’t in the budget, ask yourself:

What growth opportunities can I create that don’t require a purchase order?

Your executive team is already stretched thin. When high-potential talent disengages or leaves, guess who picks up the slack? Develop your bench strength now, or watch your best leaders burn out trying to cover the gaps.


Looking to increase the cohesion, trust, and impact of your leadership team? Reach out and let’s discuss The Compass Team Experience and how I can help.

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