Skip to main content

110 West Group & Cynthia

Guiding fast-moving tech companies toward sustainable growth

My life path makes me the leader I am today.

BACK ROADS & COW MANURE

My values come from growing up in a Midwest farming community. Honor the natural ebb and flow. Take the path less traveled for the views. Work hard. Do what you say. And learn to recognize sh*t when you smell it.

THANK YOU MEAN GIRLS

For more than 30 years, I carried baggage from being bullied. Now I value how it shaped me. It built my empathy, courage, and passion for inclusion. I’m a better leader, consultant, and person because of my middle school experience.

TOUGH AND TRUE FEEDBACK

Early career, my manager cared enough to (gently) tell me if I didn’t change my cynical attitude, no one would want to work with me. In my heart, I listened. I changed. And I learned the value of blending compassion with candor.

ENERGY GIVEN & RECEIVED

It’s people & energy that replenish me, and the crowd feels it when I present and facilitate. From dynamic keynotes to crazy-effective workshops, I love to make an impact by motivating and engaging groups of all sizes.

CRYING ON THE FLOOR

The first time I laid people off, I told the survivors that it was OK to be sad. That I was sad. That I’d cried. Their response: they thanked me for my honesty. What did I learn? Vulnerability matters.

Cynthia has the courage of a warrior and the drive of an athlete coupled with the empathy of a friend, especially in times of need. Hiring her to support you will be one of your best decisions.

PresidentCPG Company

WORKING FROM ‘OM’

20+ years into my career, and I craved fulfillment outside of work. Cue yoga teacher training. What I learned shifted how I lead, and influences how I coach and advise leaders. I’m just enough woo to make you curious.

AUDITORS MAKE ME STABBY

Promoted to HR SVP, hardest 2 years of my career. Low point was the 401k audit (ugh, auditors!). But I learned — I’m so glad I did it. Part of the learning was to focus on my loves: leadership and culture.

MANTRA MEETS MINDSET

“The outcome you want may not be the outcome you need.” If I’d gotten a once desired promotion, I wouldn’t today be an entrepreneur living in Colorado. Trust the process. The outcome you want may not be the outcome you need.

110 WEST GROUP

Meridian. Pathway. Through-line. The dream for this business came on a trip to Bozeman, close to the 110th West line. A line that crosses mountains, rivers, deserts. That’s me — I’m your steadfast guide to seismic impact.

MY COMPASS = YOUR RESULTS

After decades in corporate, I’ve earned the cred to back up the theory. I understand your pain points and have solutions to move you forward. When you’re looking for your through-line to greater success, let’s talk and get you on the path to better business.